Abhimanyu Saha

Curious by nature.Designer by practice.Builder by experimentation.

I'm Abhimanyu, a Product Designer exploring the intersection of systems, technology and human behaviour.

Currently working at LimeChat, designing AI-powered commerce experiences.

Now
Product Designer, LimeChat
Focus
AI-powered commerce
Path
Architecture → Information Design, NID Bengaluru
Read the story

From physical spaces to digital experiences.

I started my journey in architecture.

Architecture taught me to think in systems, understand constraints, consider different perspectives, and design experiences that exist beyond a single visual frame.

But somewhere along the way, I found myself becoming more interested in the information and interactions that shape how people experience things.

I started looking beyond physical spaces and became curious about digital environments — how people navigate them, make decisions, and interact with increasingly complex systems.

Discovering the world of information design.

That curiosity eventually led me to pursue a Master's in Information Design at the National Institute of Design, Bengaluru.

NID was an important turning point for me. It helped me move beyond designing individual screens or visual compositions and start thinking about the bigger picture.

I became interested in information architecture, interaction design, user behaviour, and the challenge of making complex information easier to understand.

It was also where I began developing my approach to problem-solving:

Understand the context first, question assumptions, and then find the simplest meaningful solution.

  • 01 — PathaDisha
  • 02 — Tramways of Kolkata
  • 03 — Train Ticket Redesign
  • 04 — Data Selfie

From understanding problems to building products.

After NID, I moved into the startup ecosystem, where I got the opportunity to work on products that were constantly evolving.

Working in startups changed the way I looked at design.

I realised that product design isn't just about creating a good user experience. It's also about understanding business goals, working with technical constraints, making trade-offs, and figuring out what is worth building in the first place.

Today, I'm a Product Designer at LimeChat, an AI-powered conversational commerce platform.

Here, I've had the opportunity to work on some interesting and fairly complex problems.

I've worked across agentic platforms, conversational commerce, customer-facing ecommerce experiences, and generative interfaces.

Product areas at LimeChat

  • 01 Agentic platform

  • 02 Conversational commerce

  • 03 Generative UI

  • 04 Ecommerce web widget

  • 05 Design systems & AI interaction patterns

End to end

My role often goes beyond designing the interface. I enjoy taking ownership of problems end to end — understanding user needs, exploring product opportunities, defining workflows, collaborating with engineering, and seeing ideas through to implementation.

What happens when the gap between designing and building starts to disappear?

For a long time, the design process has relied on a familiar sequence: understand a problem, create wireframes, build prototypes, validate them, and eventually hand them over to engineering.

  1. Understand
  2. Wireframe
  3. Prototype
  4. Validate
  5. Hand off

But what happens when the gap between designing something and actually building it starts to disappear?

With tools like Claude, Codex, and Figma's AI capabilities, I've been experimenting with turning static designs into functional, interactive prototypes.

One of my explorations involved building a hyper-interactive prototyping environment where stakeholders could inspect and manipulate interface elements, experiment with changes, and experience product ideas much closer to how they would work in reality.

  1. 01 Inspect
  2. 02 Modify
  3. 03 Preview

Here's something that matches what you described.

Linen overshirt

Relaxed fit · 3 colours

Add to cart

Click any part of the card, or pick a layer.

01 Inspect · layers
Selected
Nothing yet

02 Modify

Select a layer to edit its properties.

03 Preview

Viewport
Try it: a working miniature of the inspect → modify → preview loop. It illustrates the idea behind the prototyping environment, rather than being that tool.

What interested me wasn't just the ability to generate code or build something faster.

It was the possibility of changing how teams collaborate, communicate ideas, and validate product decisions.

I've also been exploring generative UI and how interfaces can move beyond fixed layouts to become more adaptive and contextual.

I find these explorations exciting because they challenge some of the assumptions we've had about what a designer's role can be.

Prototype environment
Generative UI

Curiosity doesn't end at work.

Outside of work, I'm naturally curious about a lot of things.

I enjoy exploring new technologies, experimenting with ideas, and occasionally building things simply because I'm curious about whether they can be built.

I also enjoy running, exploring different places, and observing the little details of everyday experiences.

I think these interests feed into how I approach design. They keep me curious and remind me that inspiration doesn't always come from looking at other digital products.

Sometimes, the most interesting ideas come from looking at completely unrelated things.

Running
Travel
Experiments
Architecture
Everyday

Still curious.Always exploring.

I see myself as a designer who enjoys working at the intersection of systems thinking, technology, and human behaviour.

I'm particularly interested in products that solve meaningful problems, have interesting levels of complexity, and challenge me to think beyond conventional solutions.

As AI continues to reshape how we build and interact with software, I want to be part of that evolution — not just as someone designing the interface, but as someone actively exploring what the next generation of products could look like.

At the end of the day, I'm still driven by the same curiosity that got me into design in the first place:

Understanding how things work, questioning how they could work better, and making something meaningful out of that exploration.

That's a little about me.